Toni Wall was born and raised in Birmingham, Alabama. She obtained a Marketing degree from Jefferson State Community College in Birmingham, AL. She was certified in Web Design at Kennesaw State University in Kennesaw, GA, and studied Leadership Ministries at Southeastern Bible College.

For twenty-five years, Toni worked as a designer in the corporate world in the areas of apparel, home textiles and publishing. In addition to her design career, Toni worked as a freelance illustrator in Christian publishing. Lifeway Christian Resources, Thomas Nelson Publishers and Christian Woman Magazine were among her client list.

In 2011, she joined the staff of Birmingham Baptist Association as the Director of Marketing. Toni is now the Marketing Specialist for Birmingham Baptist Association. Her responsibilities include designing publications and graphics; managing the website and social media; and working with pastors and churches to assist them in promoting their events and ministries